Associate Director, APP & Patient Marketing
Employment Type: Full Time
Reference Number: 1781867
Job Description Summary
The Associate Director, APP & Patient Marketing will lead and execute the development of Advanced Practice Providers (APP) and patient promotions for Mirati's lead product, adagrasib, a KRAS inhibitor in clinical development, and will also play a critical role in launching the first commercial drug for Mirati Therapeutics. The Associate Director of Marketing Patient will play a strategic and cohesive role within the Commercial Marketing team and will be responsible for developing, managing and driving robust marketing programs to support and expand branding/awareness. This individual will focus on the strategic tactical plan for the APP and patient audiences and will be responsible for the specific actions and tactics to achieve the overall brand goals. This position will report directly into the Senior Director, Marketing.
- Lead and execute the nurse, pharmacist, and patient promotional launch plan and tactics for adagrasib
- Plan and implement campaigns which integrate all appropriate marketing tactics, including new innovative channels that augment traditional marketing tactics
- Partner with Brand Leadership, Sales, Medical Affairs, Market Access, Insights and Analytics, Legal, and Regulatory to ensure integrated strategy development and seamless market execution
- Identify and turn brand insights into actionable programs that have a beneficial impact on the growth of the business
- Support key business functions across the business (e.g. HCP and patient campaign pull-through, patient experience, etc)
- Partner with sales training to create the execution of action plans for sales force aligned activities
- Collaborate and strategize with Commercial teams to ensure alignment and develop regionally relevant, robust marketing and promotional programs
- Oversee and manage upstream creative agencies
- Partner with medical, legal, and regulatory on the promotional review committee
- Manage and approve expenditures within budget guidelines
- Scope and incorporate appropriate voice of customer research and insights into marketing material development and decision-making process
- Establish metrics and track program effectiveness and ROI
What is Required
- Bachelor's Degree required
- 7+ years of pharmaceutical experience in US or global marketing
- 4+ years Brand Management experience, patient experience preferred
- US marketing experience in oncology, lung experience preferred
- Recent launch experience
- Exhibit high capability of working collaboratively, thinking strategically
- Proven experience managing complex marketing operations processes (Promotional Material Review, Brand Planning, Market Research, CRM Management etc.)
- Deep understanding of marketing campaign management, day-to-day execution, measurement and tracking
- Strong understanding of related aspects of marketing concepts and principles
- Possess the ability and desire to measure and track performance and success of programs/initiatives
- Excellent interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
- Ability to manage competing priorities in a fast-paced environment
- Experience in managing external agencies and vendors and managing budgets
- Proven successful project management skills; strict attention to detail
- Drive and enthusiasm for operational improvements
- Ability to work in a fast-paced environment and manage workload independently
- Team-focused mentality
About Mirati Therapeutics
Mirati Therapeutics is a late-stage biotechnology company whose mission is to discover, design and deliver breakthrough therapies to transform the lives of patients with cancer and their loved ones. The company is relentlessly focused on bringing forward therapies that address areas of high unmet need, including lung cancer, and advancing a pipeline of novel therapeutics targeting the genetic and immunological drivers of cancer. Mirati is using its scientific expertise to develop novel solutions in two registration-enabling programs: adagrasib (MRTX849), an investigational small molecule, potent and selective KRAS G12C inhibitor, as monotherapy and in combination with other agents, and sitravatinib, an investigational spectrum-selective inhibitor of receptor tyrosine kinases in combination with checkpoint inhibitor therapies. Mirati is also advancing its differentiated preclinical portfolio, including MRTX1133, an investigational KRAS G12D inhibitor, and other oncology discovery programs. Unified for patients, Mirati's vision is to unlock the science behind the promise of a life beyond cancer.
At Mirati, we have an unapologetic and relentless focus on our mission to transform the lives of patients with cancer and their loved ones. Patients and their families motivate us to work smarter, faster and better. We are driven by the knowledge that our efforts can one-day deliver life-saving therapies for the people who need us most. Urgency, open-mindedness, accountability and collaboration ground our work. These shared values are central to who we are, what we do and how we do it.
Our people fuel our success. They are fearless and passionate in their daily pursuit of our mission. We are committed to continuing to create a company and experience that attracts and keeps the best people. When you want your days to count and the work you do to matter, discovering and delivering potentially life-changing therapies is more than a job, it's the chance to be part of something bigger.
We believe diverse professional experiences and an inclusive culture can drive better outcomes for patients. We want employees to be authentic and use their perspectives to contribute to our mission in a meaningful way.
Mirati cultivates an environment where:
- An entrepreneurial attitude is encouraged
- Our people are empowered to speak up, embrace the gray and achieve solutions
- Diverse experiences are an important of part making the best decisions
- We laugh and have fun as a work family
No matter the role, we are unified by our passion for helping patients, and are inspired by a single vision to unlock the science behind the promise of a life beyond cancer. Together, we own Mirati's success.
Learn more at Mirati.com/careers.
Mirati is an Equal Opportunity Employer (EOE) we celebrate diverse experiences without regard to race, color, religion, creed, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
Notice to Third Party Agencies: Please note that Mirati Therapeutics Inc. does not accept unsolicited resumes from recruiters or employment agencies.